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Packaging for E-Commerce

As e-commerce continues to grow, the number of packages being shipped throughout the US increases steadily. In fact, in 2019, USPS predicted that they would deliver approximately 800 million packages between Thanksgiving and New Year’s Day. But with the large number of packages arriving on consumers doorsteps everyday, it is becoming more important than ever to stand out from the crowd. Here are some of our top tips for e-commerce packaging in 2020.

1. Eye-catching Graphics

Vivid colors, unique graphics, and sharp prints all play a role in the impact of an e-commerce package. The idea is to spark excitement from consumers upon seeing the product arrive on their doorstep. Memorable packaging can help increase brand recognition and loyalty.

teal print e-commerce boxes
Wine Bottle Gift Boxes

1. Eye-catching Graphics

Vivid colors, unique graphics, and sharp prints all play a role in the impact of an e-commerce package. The idea is to spark excitement from consumers upon seeing the product arrive on their doorstep. Memorable packaging can help increase brand recognition and loyalty.

e-commerce box with teal inside print

2. Inside Print

Worried that obvious branding on your packaging might increase product theft? That’s where inside print comes in. This unique printing style allows for your branding to be viewed by your customer, while hiding it from nosy neighbors. As an added bonus, this style of packaging comes with a built-in “wow” factor, as a plain brown exterior opens to reveal the unexpected branded interior.

3. High Efficiency Packaging

Consumers are more environmentally conscious than ever, and packaging standards are evolving to reflect this change. Now excessive space waste in your packaging could be costing you more than just extra material cost. It could also be giving your customers a negative impression of your brand. Some ways to fix this are by revamping your packaging to better fit your current products, getting custom inserts to protect products without the need for extra packaging layers, and consolidating your current packaging styles. American Box offers custom insert and packaging design services, as well as free packaging audits. Contact us to learn more.

Custom Packaging Options from American Box Company
Custom Packaging Options from American Box Company

3. High Efficiency Packaging

Consumers are more environmentally conscious than ever, and packaging standards are evolving to reflect this change. Now excessive space waste in your packaging could be costing you more than just extra material cost. It could also be giving your customers a negative impression of your brand. Some ways to fix this are by revamping your packaging to better fit your current products, getting custom inserts to protect products without the need for extra packaging layers, and consolidating your current packaging styles. American Box offers custom insert and packaging design services, as well as free packaging audits. Contact us to learn more.

E-commerce packages are more than just a way to get your products from point A to point B. They should spark customer interest, further your branding efforts, and provide the perfect amount of protection for your product. By utilizing these tips, you can make your packaging stand out among the millions arriving on consumer doorsteps.