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Making Retail Displays That POP

Even as online shopping continues to boom, brick-and-mortar stores still reign supreme in one key aspect: impulse purchases. In fact, a recent First Insight report showed that 89 percent of women and 78 percent of men reported sometimes or always adding additional items to their cart beyond what they initially planned to buy. But with store shelves filled to the brim with competing products, it can be difficult to make sure that your product stands out from the crowd. That’s where point-of-purchase displays come in. Here are our top tips for making sure your POP display stands out.

Tall giftcard display design shaped like a white barn with a red roof

1. Utilize Unique Structures

Want to grab shopper’s attention fast? Break their expectations of what a display looks like. POP displays shaped like different objects or interesting geometric shapes not only stand out from the shelves, but other displays as well. Fit the form of your display to your product, brand, and target customer. Look at branding elements, objects or buildings associated with your product, seasonal holidays, the process of using your product, the form of your product, or other unique traits that could be used as inspiration for a display.

1. Utilize Unique Structures

Want to grab shopper’s attention fast? Break their expectations of what a display looks like. POP displays shaped like different objects or interesting geometric shapes not only stand out from the shelves, but other displays as well. Fit the form of your display to your product, brand, and target customer. Look at branding elements, objects or buildings associated with your product, seasonal holidays, the process of using your product, the form of your product, or other unique traits that could be used as inspiration for a display.

Tall giftcard display design shaped like a white barn with a red roof

2. Get to the Point

With information at their fingertips and marketing bombarding them from every direction, people are becoming much more selective in what they choose to pay attention to. In order to attract not only eyes, but engagement, your POP display needs to make a point, and it needs to make it fast. Make any text on your display legible, brief, large enough to read from a distance, and engaging. Graphics should not only draw the eye, but work to reinforce the point of your display. This could be through colors that support the tone of your brand and product, large product visuals, or elements that help consumers quickly and easily identify your brand. Capitalize on consumers initial glances, and give them a reason to remain engaged.

Tall giftcard display with space for brochures, has printed holiday lights and neon Santa

3. Provide an Experience

A good display design grabs consumers’ attention. A great display design encourages engagement and makes a lasting impression. One of the best ways to make your display stick in shoppers’ minds is to provide a unique experience. Utilize your display to help your brand and product come to life. Environment pieces, interactive elements, and product demos can all work to get consumers engaged and excited about your product and brand. A memorable experience will help your brand stand out for not only this shopping trip, but future ones as well. 

3. Provide an Experience

A good display design grabs consumers’ attention. A great display design encourages engagement and makes a lasting impression. One of the best ways to make your display stick in shoppers’ minds is to provide a unique experience. Utilize your display to help your brand and product come to life. Environment pieces, interactive elements, and product demos can all work to get consumers engaged and excited about your product and brand. A memorable experience will help your brand stand out for not only this shopping trip, but future ones as well. 

POP displays help your product get off of crowded shelves and into the view of consumers. Over the years, we’ve watched many companies boost sales and increase their brand recognition with a well-designed display. By utilizing these tips, you can make sure that your display gets noticed, promotes your product, and makes your brand stand out to consumers.

Ready reap the benefits of a well-designed display? American Box specializes in designing displays that help your brand and product truly stand out. Learn more